For exhibitors

E010 Standard-content

Eine belebte überdachte Ausstellungshalle, in der viele Menschen die verschiedenen Stände und Ausstellungen besuchen, mit Bannern, Tischen und Informationsständen, die über den großen, gut beleuchteten Raum verteilt sind.

The right setting for you

Your Advantages as an Exhibitor at a Glance

Clear focus on tourism – use the ideal stage to present your travel trends, vacation destinations, and leisure offerings in a targeted manner
Free travel forum – deliver inspiring presentations and gain additional attention.
Attractive special exhibitions and themed areas – including Cycling & E-Bike, Adventure Travel, and Wine and Culinary Delights, to reach new target groups.
Strong media partnerships – benefit from high reach and targeted promotion of your offerings.
Popular event and exhibition venue – Saarlandhalle Saarbrücken offers you a visitor-friendly environment.
Cross-border catchment area – reach an international audience through proximity to Luxembourg and the Grand Est department (France).
Travel-enthusiastic visitors of all age groups – meet an interested, affluent audience with genuine enthusiasm for new travel experiences.

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10,000 satisfied visitors

...the Reisen & Freizeit Messe records on average per year

Over 120 exhibitors in 2026

...take advantage of the opportunity to present themselves to a broad audience at the fair

Modern technology & equipment

High-quality infrastructure, stand construction, service & digital solutions on-site.

Central location in the tri-border area

...and good infrastructure connections attract visitors from the entire Greater Region.

E010 Standard-content

Luftaufnahme eines großen, modernen Gebäudes mit einem Zickzack-Dach, umgeben von Bäumen, einem überdachten Gehweg und einem angrenzenden leeren Parkplatz unter einem teilweise bewölkten Himmel.

Saarlandhalle Saarbrücken, An der Saarlandhalle 1, 66113 Saarbrücken

Trade fair location

Visitors from Saarland, Rhineland-Palatinate, Eastern France, and Luxembourg
an easily accessible event location
culture and recreation
excellent value for money compared to other regions and larger cities
ICE/TGV high-speed connection to Paris and Frankfurt
Savoir-Vivre – open to international encounters

More information about the state capital Saarbrücken:
www.saarbruecken.de
Tourist information for the state capital Saarbrücken:
www.saarbruecken.de/tourismus
Saarland Tourism Board: www.urlaub.saarland

E110 Testimonials

Good Reasons to Participate

Read what other exhibitors say and why they keep coming back!

★ ★ ★ ★ ★

We have exhibited at the leisure fair for decades and are always pleased to take part. The fair provides an excellent platform for presenting our company. It supports both customer loyalty and new customer acquisition, particularly thanks to its wide catchment area extending into northern Saarland and neighbouring Rhineland-Palatinate. We also greatly value the consistently excellent cooperation with the fair’s organising team.

Silke Becker

Managing Director, Horst Becker Touristik GmbH & Co. KG

★ ★ ★ ★ ★

The travel fair in Saarbrücken is a real highlight of the trade fair season! Excellent organisation, a great venue and, above all, many interested and pleasant visitors – we are already looking forward to next year’s Reisen & Freizeit Messe Saar.

Eric Reiter & Klaus Heinzmann

3B Tourism Team and Bad Schönborn Tourism

★ ★ ★ ★ ★

We were very impressed by the organisation, the overall process and the audience. Reisen & Freizeit Messe Saar has enormous potential for us. Saarbrücken’s geographical location is also attractive, and 2025 was definitely not our last visit as an exhibitor.

Daniel Bank

Reservations Manager, Hochschwarzwald Hotelbetriebs GmbH

★ ★ ★ ★ ★

The fair in Saarbrücken gives us access to a very receptive and interested audience, as our destination, Wallonia in southern Belgium, is easy to reach from there. The fair also attracts people from France, Belgium and Luxembourg. It is therefore ideal for reaching a genuinely interested audience.

Eva Claushues

VISITWallonia / Wallonia Belgium Tourism

★ ★ ★ ★ ★

This is where I meet my customers and show them what is possible.

Thomas Weber

Exhibitor, outdoor equipment

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Here you will find answers to frequently asked questions

FAQ for exhibitors

Reisen & Freizeit Messe Saar 2026 is already fully booked. If you are interested in Reisen & Freizeit Messe Saar 2027 (February 13–14, 2027), you can register via the online exhibitor portal starting February 23, 2026, or contact the project management directly.

The fair is aimed at companies and providers in the fields of tourism, cycling & e-bikes, culinary delights & wine, photography, as well as leisure and adventure offerings. It is ideal for tour operators, hotels, leisure parks, tourism regions, publishers, cycling and outdoor manufacturers, culinary providers, and many other stakeholders.

You reach fair visitors of all age groups, families, couples, solo travelers, seniors, as well as active and culinary vacationers.

At Reisen & Freizeit Messe Saar 2026, over 120 exhibitors were represented. For 2027, we expect a similar number.

In recent years, an average of around 10,000 visitors attended the fair over both days, including a mix of regional and supra-regional guests.